The exhaustive report of comScore will show the other aspects taken into consideration by the research company. Because the amount of ads someone sees everyday doesn’t necessarily make him or her purchase a product, some more data is needed in order to determine how influential AOL really is. Also, sometimes less is more. Not everybody enjoys being surrounded by promotional materials on the web. Some ad providers seem to understand that, although this may be a tricky way to go. Google stated recently that the politics of the company imply exactly fewer ads of a better quality. Since the financial results were not as good as those anticipated, it is possible that AOL’s persistence leads to better performances.

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